There's value in the absurd.

There's value in the absurd.

Italian Futurist, Filippo Tommaso Marinetti, published a cookbook in 1930 called, The Futurist Cookbook. In it, he offers a recipe for Raw Meat Torn by Trumpet Blasts.  

"RAW MEAT TORN BY TRUMPET BLASTS: cut a perfect cube of beef. Pass an electric current through it, then marinate it for twenty-four hours in a mixture of rum, cognac and white vermouth. Remove it from the mixture and serve on a bed of red pepper, black pepper and snow. Each mouthful is to be chewed carefully for one minute, and each mouthful is divided from the next by vehement blasts on the trumpet blown by the eater himself." - Filippo Tommaso Marinetti, The Futurist Cookbook

For Marinetti, and those like him, the trumpet blasted raw meat dish provided the diner sustenance, art, and mind-opening experiences. For those not like Marinetti, it is absurd.  

The value of absurdity is the value of creativity - connecting ideas to make something better for someone who cares. And more than that, realizing that your work is not for everyone. What you do is for someone specific.  

Next time you see an idea that's totally out there, give it a second thought. Ponder who it might be for and why they might care about it. Build your empathy.

If you would like to read more about Marinetti's war on pasta, go here.



Brain dead at the moment.

Brain dead at the moment.

Make space for discovery.

Make space for discovery.