David Brady Helps

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How the City of Milwaukee could make you want to pay a parking ticket?

I really asked the question, and I've no regrets.

The next time you park on the street, and you overstay your time slot, you might receive a parking citation.
(I feel like the City of Milwaukee gives them away like candy.)

Now, what if the ticket read something like this?

"Thank you for helping support Milwaukee’s 53206 community.
The $25.00 from this ticket will help create the community’s first public library."

Or,

"You've just made your commute along Vliet Street (between 12th and 35th) 10x better! Your $25.00 ticket enables the Public Works department to repave Vliet Street, reduce the traffic on the expressway, and plant a few trees!"

Sometimes re-framing a problem is all that's needed to translate pain into delight. I, for one, wouldn't mind paying a $25.00 ticket if I knew exactly how it was to be spent.

By contrast, if I was the type of person that did not want my money going to a specific cause, I may be more aware of where/how/when I parked.

Many might argue that this approach is not scalable, doesn't make sense, will never work... you name it!

But, I say they're right - it doesn't make sense, it might not ever work, and it's illogical - but, then again, nor are human emotions.

If you want to come alive and help others, consider the things that don't make sense.