"Results... are not random products of chance observations. They are the fruit of years of wise reflection, objective thinking, and thoughtful experimentation." - Oswald Avery.

Oswald Avery played a major role in trying to understand what was killing people in 1918. Later, in the 30s, we would come to know it was an influenza virus. But back in 1918, they thought it was a bacteria. This post is not about Corona Virus. The post is about how you approach doing your work.

I have led and managed people that were results-oriented. They wanted to see themselves with new titles, more money, more stature, and more responsibility. They chased, for better or worse, the result.

The problem is, chasing the results doesn't lead to results. Then what does?

• Thoughtfulness. Why is what you're trying to do matter? Who does it matter to? What is it for? Why is it needed? What change am I trying to make?

• Objective Thinking. How will I know it worked? How will I know it had the intended impact? Did it work? What could I have done better? How might I improve?

• Experimentation. What if I try this? What if we combined A with B, would that work? It looks like when I do this, A happens... well how about trying this instead? Thinking outside the box.

I could not agree with Oswald any more than I already do - I'm 100% behind this cat.

Doing the work matters, and that work out to be thoughtful, objective thought out, and leverage your creative abilities.

Do that work to see results that matter.