My new work challenges me to rethink and rethink my thoughts on work, creativity, and our blog. I am in a new industry, working with new types of information and thinking less about creativity and effectiveness. Now, I spend more time figuring out how I will understand how a team I lead helps people succeed with some software.  

I don't find my end-users business creative or passion-rousing. But what if that's the point? What if the end-product/end-user is not what matters, but instead our role in showing up for that person?  

My mom would tell me that if I didn't do well in school, I could find myself flipping burgers at George Webb's. Sometimes, it's easy to feel like the work I do now is nothing more than flipping burgers. I am sure you feel the same way from time to time. I counter that feeling by taking a step back and saying: It's not about flipping burgers. It's about showing up and being the best burger flipper because someone depends on me to make their day - they care.  

Who cares about how you show up to work? And, are you showing up to be the best in the world for that person?