Being creative is not reserved for the savants, the reclusive artist, or the those with a gift.

Creativity is simply willing to looking at things using two simple views - closed and open.

To look at the world through the closed view is to use a narrow lens, to see things as they are, to declare.

The open view is the opposite. To imagine what if, to see alternatives, to strategize, to hold space for possibility.

To be truly creative, you must leverage both views.

Expansive thinking is great if you can narrow your idea into something executable.

At some point, the rubber must meet the road.