"Why questions" create the Morpheus Effect. Take the blue pill and you flirt with the idea and go back to your life. Take the red pill and the question becomes your life.

Here's are examples from my life.

• Why can't I better own the morning?

• Why aren't swing dance groups and bands proposing a combined dance+music experience to venues?

• Why am I experiencing such irritability?

• Why don't more musicians think about who their work is for and it how it serves the people it's for? Why don't they seem to care about the end user?

• Why do people say things like "let's just take a step back and get on the same page" at every meeting?

• Why don't we allow our kids to attend parent+principle meetings? How will they ever learn how to have these conversations if they don't watch them?

• Why can't a department have something to believe in?

You likely have similar questions. And you likely have realized that each question invites you to take the blue pill, flirt with the idea and go back to living your life, or take the red pill and obsess.

More often than not, you likely choose the blue bill. But,

What keeps most of us from choosing the Red pill?
From pursuing the fundamental "why" even at the cost of productivity?

• The fear of the sunk cost: "We've already started... we're already into it... we've already spent the cash... I've already made the reservation..."

• The fear of what it means to be wrong: "What if we thought about this all the wrong way the whole time? What if others see my reasoning as flawed? What if I don't have what it takes after all?"

• The fear of having to do the work: "What will this mean for me now? What more will I have to do? Why is this so hard? Why can't it be easier?"

• The fear that you might be right.

I tend to take the red pill because that's how I am.

Which pill do you take?