David Brady Helps

View Original

Effect vs Affect

I read this post from Seth Godin, and I want you to have it.

In a culture fascinated by attitude, gloss and performance, it’s easy to believe that adopting an affect is precisely what you need to make a difference.

In fact, the persistent, generous work that happens when no one is looking is what actually makes a difference.

Looking the part (or simply acting like it) isn’t nearly as important as the change we actually make.

Read more here.

Who we intend to be shapes the mask we wear; but, the mask we wear doesn’t make us serve any better.

Outcomes matter.