All natural things end.

Because everything in our world eventually ends, we should beware of things that appear too unnatural -- too good to be true.

• "Do this one thing like me and you can get 5000 leads per month."

• "Your contract doesn't allow you to book gigs independently of me for 2 years."

• "Our terms and conditions say you have to fill this form in triplicate in order to get a specialist on the line with you to talk about your desire to end your subscription..."

I still remember that one customer, years ago, that launched expletives at a decibel level that dogs can’t even understand when they heard what sounded like that last bullet point.