A candidate and I discussed creativity.

The candidate believes they are not creative — they don’t have “artistic” talent.

I asked the candidate if they could design the ideal cookie.

I got the benefit of imagining a potentially amazing cookie.

The candidate got the benefit of realizing that creativity is not just an “arts” thing, it’s just a simple act of imagining “what if” and “how might I.”

Creativity is not reserved for the artists and hipsters.