Who you do things for

Do you have the target defined?

Marketers get this — if you create work for other people, then your work serves others. If you want to serve others, then you must inhabit their world.

Inhabiting a person’s worldview is tough. You are requried to suspend judgment and play the role of observer — noticing things around you.

Perhaps only as the observer can the craftsperson develop a better idea of what they must build.

Perhaps only as the observer can we output more helpful things.

Perhaps only as the observer can we truly see who we serve.

Noticing and absurdity

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