The paradox strikes again

I’ve been musing about the point of life. Why bother when it’s all going to end? Questions like that. I just realized — life is a paradox and trying to understand it is absurd. The irony.

Embrace the paradox. Accept life as being utterly uncertain, unpredictable, and totally opposite to how you will expect to move and shift and it might just show you something about itself.

You gotta look back to go forward

Interesting thought from Seth Godin on branding