Everyone wants to start an agency.

I frequently am contacted by people asking how to start an agency. Just this past week, a new agency came on the market. I wish them well. Still, I'm left wondering - why does everyone want to start an agency?

Is it easy money?
What are you providing that others can't?
Who wants to pay you 10-15% of their earnings for you to send emails?

I imagine a world where people stopped trying to be agents - especially in the cruise industry. Instead, I believe in a world where people join together and create a community.

Stop creating a chokehold on the industry, and start creating access to everyone.
Stop thinking you're the best, and start encouraging others to help others be the best.
Stop trying to outdoor the others, and start embracing collective good.

The musicians that struggle to find work need other musicians to help them. They need the benefit of experience to know what they're doing wrong, to find connections, and to be held accountable.

Create agencies, but then realize you're like everybody else - so what makes you unique?