Wow. What a great movie.  

Yes, I love it for the story, the character development, the cinematic experience, but I love it for another reason.

Watching "The Joker" is like watching a "how-to" for creating ideas that stick and starting epidemics.  

Warning: there may be spoilers, though, I'll try to avoid them.  

Share Your Story

Arthur, the individual that later becomes "The Joker", is a seemingly below-average person. An underwhelming individual beat down by society. Through a twist of fate, he starts to find the meaning in his life.

Arthur begins to embody something bigger than himself. A symbol. During the movie, you'll watch him share his story of how he came to be; you'll also see how others like him draw themselves in.  

Shares Our Story

Not only does he share how he came to be a symbol, he, almost, empathizes with others like him. The others he seeks to serve.

He goes into talking about the things that get him down, what he's fed up with, how life has mistreated him, and others like him can relate. They can say, "People like us experience things like the Joker, the Joker is like us, and therefore he leads our tribe."  

Shares the Story of Now

You've had to have seen previews of the chaos that erupts towards the end of the film. You can guess that the Joker uses his symbol, his stories, and his actions to incite others to act. And better, he uses a symbol that sticks in the hearts and minds of others like him - a clown face.

Long after Joke leaves this fictional existence, others will pick up where he left off because of what he stood for, not for who he was.  

Create an Epidemic

If you want to create an epidemic, generously share your stories, and serve others. Give your tribe something bigger than themselves to believe. And whatever you do, make sure your message is simple enough to stick!

If people can't remember it, they can't carry the word to others like them.  

Be Generous.
Share with Others.

Create an epidemic.