Do you know why 5 out of 10 self-help books are criminal?

There's a powerful force out there seizing your attention as I type. Why aren't you stopping it?

It's a practice that I engage in as well - direct response communication. Also known as "force communication."  

It's a form of writing seeking to engage the reader.  

The title of this blog is a form of direct-response communication. I'm asking if you "know" something, and hopefully, you're wondering to yourself, "Do I?"

The first sentence of today's entry, "there's a powerful force out there seizing your attention... Why aren't you stopping it?

In this first sentence, I'm capitalizing on your interest in the title and taking you a step further by making you question your safety.  

Pâro, the feeling that no matter what you do is somehow wrong, offers us some insight.

Every day advertisers and content creators are finding new and innovative ways to capture your attention.  

• "Why didn't you know about...?"  

• "Isn't it time that we...?"

• "Trump wants military policing... What are you gonna do?"

• "What can we do to keep the democrats from taking our guns?"

• "Why aren't you posting more on LinkedIn?"

• "If you're silent, you're part of the problem."

Pâro is that feeling of, it's never going to get better. I'm never going to escape the downward cycle of bad news and self-doubt.  

Truly the feeling sucks. But, if we know what it's for, to cause doubt, we might have an opportunity to do something about it.

What can we do?

Check-in with yourself.  

• Ask, "What am I doubting?"

• Ask, "Where am I heading? What's my goal?"

• Ask, "What is this goal for?"

• Ask, "Is this still what I want to do?"

Then, do it.  

If a title made you question your diet choices, ask those questions, then do what you feel is right.
If a title made you think about your voice in a social justice movement, ask those questions, then do what you feel is right.
If a blog made you think about self-help books and whether or not they're criminal (like this!)...

Well, read the blog and tell your friends about it.  

You might just help someone else get over their pâro.