I hate surprises, but enjoy giving them.

I like to know what’s going to happen before it happens. Please, spoil the movie for me.
At the same time, I enjoy making surprises.

Surprises are an experience. A good surprise disrupts someone’s worldview — their reality. One minute they believe one thing about the world, and the next second that world is completely different. A good surprise creates a reaction — a laugh, a cry, a gasp.

How do we create more happy surprises for those we serve?

  1. Inhabit the mind of those you seek to serve. Understand their worldview.

  2. Imagine what benefit could you give that person that would materially change their world and be unexpected.

  3. Determine how you can give that person that thing at a time where they least expect it.

  4. Surprise.

We need more of the right kinds of beautiful surprises in our life.

The force of friction.

5 questions to ask interviewees... if...