It’s important to have trusted and competent people in your life. People that can offer advice, engage in your ideas, and make recommendations for you to consider. But if what if there was a proxy for a person?
I know people that depend on the news and other forms of media for staying updated on events. What’s important to keep in mind is that these input sources are often free to you. And if something is free, it’s likely you that are the product.
For example, if I sold advertising to this blog you would see advertisements when you visit. The blog is free to you and advertisers pay me for showing their ads to you. You become the product. Note: I don’t and won’t sell you advertising on this blog.
Another example, let’s say you watch your favorite news source on YouTube. You might see ads via YouTube, because that’s how Google/Alphabet earns. You might also see news and ideas that incentivize you to keep watching and watch more. Perhaps you hear ideas that align with your ideas. Perhaps you hear news that stokes fear and creates anxiety causing you to want to find out more. Watch time increases, viewership increases, advertising revenue increases. You become the product.
A good input is an insight — the smallest unit of truth that is actionable.
Who are the people and what are the channels that deliver you the smallest units of actionable truth?
