To market is to change the minds of others to hope for something better.
The hope you create for others is your brand.  
Your brand is a promise of a better.
You serve the promise you make.
Make something remarkable.

Be remarkable:

• Go against the grain.

• Recreate memories.

• Race to the top.

• Be the right type of safe option.

• Be yourself.

• Create the right quality.

• Create clarity for your customers.

• Be passionate. Define success.

The inspiration for the marketing series comes from Seth Godin's book, "Purple Cow." I highly recommend a read!