A curious conversation about strategy and outcomes.
How to do something worth something for someone else?
Part of the answer involves understanding the "someone else" you're trying to do something for - the outcome.
The other part of the solution involves your desire to methodically solve the problem - the strategy.
People that focus on the outcome may focus on how they might fail or how their work might not resonate.
People that focus too much on strategy may fear actually getting started - it's easy to hide behind "planning."
What we miss is that doing something for someone else worse requires risk. The risk that the people we seek to serve may not want what we're making for them. That's okay.
That's okay because that feedback is an opportunity to make our work better.
If you're feeling uneasy about starting your work and hiding behind "waiting and planning" or "what if's," embrace that tension. That means you realize that the work you're about to do matters. It's also a good sign that you're ready to start. So take the step. Who doesn't want an opportunity to do better?
