All in Stories
And what ice cream taught me about neuroscience.
Or, why winning and losing always have consequences. Some you’ll feel the next day, others in years.
Why doing things the logical way may be, in fact, illogical. And, what you can do about it.
If you want to create an epidemic, generously share your stories, and serve others. Give your tribe something bigger than themselves to believe. And whatever you do, make sure your message is simple enough to stick! If people can't remember it, they can't carry the word to others like them.