To create a culture that lasts several years, and hopefully, through to this day, took more than several smart people sitting in a room. It involved our ability to tell our own stories, share the story of our team, and share what we hope to achieve and how we intend to do it. Then, we could share our mission with those that could connect with the others.

Find others like you. But not just any "others," find the ones that love to move around and sharing what they know with others. Try not to find those that huckster themselves as "connectors." They're not worth the time and effort. Find people that want to share with others because they want to help people.

If you want to create an epidemic, generously share your stories, and serve others. Give your tribe something bigger than themselves to believe. And whatever you do, make sure your message is simple enough to stick! If people can't remember it, they can't carry the word to others like them.