All in Self-Effectiveness

Enjoyment Wins.

If you are a serious musician making high art, represent yourself that way. Find others who want serious music and high art. They will gladly pay you for you to share your craft. But then, in the same way, don't represent yourself as the party musician. That's not you, and to be what you're not is fake.

You operate a string quartet. You are one of ten string quartets in the area, and it's reasonable to assume you're all proficient. You all charge, relatively, the same amount with a few dollars difference. As a customer, who do I choose?  

Stop Racing.

Be different than the rest. Create quality over quantity. Focus on what your customer needs. Deliver on that need better than anybody else. People will gladly pay top dollar for someone to meet their needs.